Those stupid fucking Swiffer commercials. Seriously, what the hell are they teaching people? I mean, the mop loves this woman. The mop is completely in love with her! Its very obvious. And just because a newer, prettier, more efficient cleaning instrument comes along, the mop gets to spend the rest of his miserable days trying to get the girl back (which is never going to happen by the way). Why? Because according to society and these godamn commercials, if you’re not the best out there your ass is doomed to be worth less than shit for the rest of your life unless you can get your act together, and be quick about it. Because there will always be that “Swiffer product” that is better than you. That will continue to get the girl, the money, the happiness, all of it. We are being taught that it doesn’t matter how much you love and care, its all about how well you can perform and produce results. “Oh, you’re willing to give me your undying love and your undivided attention every second of every day until the day you die?.. Well Swiffer over there has a Porsche. Fuck you, Mop. See ya.”
Its not just the Swiffer commercials though. Oh no! The fun doesn’t stop there. “You should buy Noxema because if you have any blemishes or pimples, no guy is going to want to talk to you or reproduce with your ugly ass as long as your face isn’t up to the American beauty standard. And while you’re at it, would you like breast implants with that? You’re already 16 years old and you’re only a D cup? Oh no no no, that won’t do at all!”
There are a ton of such commercials. And this mental abuse is not limited to television. We are constantly being given messages to keep us in fear. Fear of being ugly, fear of being different, fear of rejection, fear of being less than perfect, fear of anything and everything. You might say that its just marketing; a great way to increase consumption is to harness fear. I completely agree. The sad reality is that its true. I just think its really fucked up, and I’m sick of it.